As entrepreneurs who are constantly trying to build our brand presence on and offline we understand the importance and how companies are using escape rooms and other unique methods to increase their presence. We recently had the great opportunity to partner with McDonald's and help unveil their 3 new "Big Mac's" to the world as well as assist in delivering over 10,000 bottles of their secret sauce to the loyal fanbase!
We were initially contacted by a production agency tasked with making it all happen and knew from minute one that this was going to be no ordinary escape room design project. The task seemed simple enough - develop one escape room that could be replicated 3 times to be live streamed across the world on 3 major social media platforms of Facebook, Instagram, and Twitter.
We worked closely with the props teams to develop puzzles that incorporated McDonald's legacy and culture as well as facts about the new Big Mac rollouts. All in all it was a very unique and creative way for McDonald's to get their message across (with over 100,000 views currently across 3 platforms) and we expect to see many other companies/brands hopping on board with this trend!
Even now we are seeing the video game "Resident Evil" launch their nationwide live escape room tour to advertise and promote their newest version of the game coming out. Companies are getting wise to the way that they can interact with their fans and escape rooms provide the perfect venue to do so.
Us at Lock Chicago certainly support that notion and are here to lend a hand for those looking to venture into this space and those who are just curious to find different escape games coming to their city! Until next time...