Lock Chicago and the Escape Room Festival Season!
Today we're going to talk about Escape Rooms and the unique opportunity they bring to different street festivals, concerts, and outdoor events throughout the community and city. While escape rooms initially started out as designs built specifically for in-house locations the industry and experience has grown so much beyond that point. Larger companies and brands such as Zelda, Resident Evil, Ford, and more are crafting unique mobile experiences that they can take from city to city that not only promote an upcoming event but drive awareness for the unique experiences of an escape room.
Us at Lock Chicago are no different as we initially began our foray into mobile games with our partnership with Northwestern University's "Dillo Day" student-run music festival. We set up a 30 minute mobile escape room on the festival grounds back in 2016 and we look to ramp that up even further in 2017.
The nice thing about being able to create an experience on the go is that you can take it virtually anywhere. As Spring and Summer inches closer keep an eye out for all the local community festivals in the area. Evanston has an abundant amount in their downtown area which makes a perfect opportunity for you to contribute and drive awareness of your own escape rooms brand in a fun and innovative way.
Just make sure you're prepared for any weather situation as that can put a damper on the outdoor escape room experience as well as durable props (us at Lock Chicago learned that the hard way).
In any case best of luck as we get through this seemingly mild winter and onwards towards warmer weather!